‘Gindependence Day’ invites all to join the revolution to a new Philippine gin culture #GINDEPENDENCEDAY #GINEBRASANMIGUEL #GANADOSABUHAY
Ginebra San Miguel Inc. (GSMI) is brewing something new for 2016. Announcing, Gindependence Day! This is a celebration to mark the brand’s emancipation from the old and a welcoming of the new.
As the market leader in the gin category, Ginebra San Miguel is paving the way for a new mix of gin culture in the Philippines. Standing on its success and popularity in the mass market, the GSMI Gin Brands now plan to reach even greater heights by catering to more premium groups. With a lineup of never-before-done activities, GSMI Gin brands will connect with a wider audience and improve the gin experience as a whole.
2016 KEY MESSAGE
Ginebra San Miguel is making new waves in the market with activations that will level up its image and brand perception for the market. From that gin brand known as for the old and mass market, GSMI is opening a new chapter for something more hip, fun and upscale. GSMI is not afraid to embrace change and create a revolution in the gin market. It’s time for the new. The time for gin is now!
Editor’s Note: this is a series blog post for Gindependence Day. Enjoy!