LOS ANGELES – The Dodgers announced today a partnership with global brand Sanrio® Inc., parent company of Hello Kitty, for the second consecutive year. Due to an overwhelming response to last season’s limited-edition ticket package that included a Hello Kitty Dodgers collectible plush, the club has extended the partnership in 2012. This year’s promotion is a Hello Kitty Mini Bobblehead that will be available to the first 50,000 fans with tickets to the game on Sunday, July 1, 2012 (vs. NYM).
In addition, Hello Kitty and her friend Keroppi® will make a special appearance at the Viva Los Dodgers Day festival held in lot 6 two hours prior to game time and Hello Kitty will also throw the ceremonial first pitch.
Dodger Stadium’s 50th Anniversary presented by State Farm will be celebrated all season. Information on ticket options is available at www.dodgers.com/tickets. Discounted tickets are available for groups of 30 or more. For more information on group tickets, please visit www.dodgers.com/groups or call(323) 224-1421
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody and Keroppi, celebrated its 50th Anniversary in 2010. The worldwide lifestyle brand was founded on the “small gift, big smile®” philosophy — that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere, Sanrio character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com.