Glamour Moments

Most of the times, we were in a hurry and worry about the stains on our clothes that it might be hardly to remove. Good thing that there is one brand that truly innovates and has a breakthrough 3D technology for the very first time to laundry and fabric care, with its new Ariel Deep Cleaning Technology . 3D technology is innovating how we see and experience the world by revealing the multiple layers of a seemingly flat object or image. 3D has been a revolutionary advancement in many fields - from the entertainment industry with 3D movies and games to professional industries like medicine, architecture and industrial design. But 3D in laundry? Inspired by the 3D revolution, Procter & Gamble (P&G)’s top laundry brand Ariel brings breakthrough 3D technology for the first time to laundry and fabric care to make Ariel even better with the launch of its new Ariel Stainlift with deep cleaning technology. Using 3D technology, Ariel revealed that clothing consists of not just one but...

Ariel mounted the Philippines' first 3D Projection Mapping show for fabric care and fashion at the launch of the new Ariel Stainlift, at the SMX Open Grounds fronting Microtel Mall of Asia, on 24 October 2011 - coinciding with Philippine Fashion Week. Partnering with the country's leading clothing retailer Bench, Ariel showcased the technology behind its three-dimensional deep cleaning performance to keep clothes stain-free, thereby keeping clothes fashionable and looking like new even after several washes. The event was hosted by celebrity endorser Mr. Boy Abunda. Credits: Company: P&G Philippines - Ariel PR Agency: Campaigns PR Inc. 3D Projection Mapping: Unang Kumpanya Production House: BigTop Fashion Shoot Director: Paolo Abella Director of Photography: Arvin Viola Score: Diego Mapa Styling: Sidney Yap Hair and Makeup: Victor Ortega Event Staging Agency and Video Coverage: DJTeam