Ad campaign for Taiwan’s No. 1 ice cream showcases Bohol’s attractions
The pristine white-sand beaches of Bohol, Philippines captivated the makers of DuRoyal, the No. 1 ice cream brand in Taiwan , to be its featured location for their latest TV ad. The pristine white beaches, crystal-clear waters, and historical landmarks, are only among the attractions of Bohol that captivated the makers of DuRoyal, the number one ice cream brand in Taiwan, which led them to make it the location for their ad campaign shoot for 2009. Every year, DuRoyal spearheads a unique promotional drive for their summer months, and this year they chose Bohol, Philippines, for their main location. The campaign also includes a raffle that would entitle one hundred lucky winners to a dream trip to the country. According to Secretary Ace Durano of the Department of Tourism (DOT), whose team hosted the crew for the duration of their shoot, “The country’s exposure in an international commercial for a successful ice cream brand reaffirms our country’s position as a best-selling summer destin...