Kardashian family for Skechers Shape Ups
Press Release Source: SKECHERS USA, Inc. On Monday November 22, 2010, 3:40 pm EST MANHATTAN BEACH, Calif., Nov. 22, 2010 /PRNewswire/ -- SKECHERS USA (NYSE:SKX - News) , a global leader in the footwear industry and the number two footwear brand in the United States*, today announced an unprecedented, worldwide, multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner. Kim and Kris will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, in-store and social media, a "Shaping Up With The Kardashians" challenge, and other exciting elements that will be unveiled at a near future date. This "Shaping Up With The Kardashians" mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shapeups fitness challenges. "My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness," said Kim Kardashian. ...