Eastwood Mall launches the Eastwood Mall Enviro-Chic Bag: Cory Aquino Edition






Eastwood Mall launches the Eastwood Mall Enviro-Chic Bag: Cory Aquino Edition
PRESS RELEASE

Quezon City - Philippines - Because of the Eastwood Mall Enviro Chic Bag's overwhelming success, having sold out all stocks in less than a month, Eastwood Mall is coming up with another edition of the bag. But this time, aside from just creating a pro-Earth statement, the mall also takes a stand in terms of socio-economic awareness though a new bag collection that honors the Philippine icon of democracy:

the Eastwood Mall Enviro Chic Bag Corazon Aquino Edition

The Eastwood Mall Enviro Chic Bag Corazon Aquino Edition collection is created by the country's premier fashion designer Rajo Laurel exclusivel for Eastwood mall and handcrafted by the Payatas women, under the Rags2Riches Business Enterprise. All bags in this collection hve macrame handles in different shades of yellow; a color closely identified with Corazon Aquino

Wih this new on, Eastwood City continues its vision to share this advocacy in protecting the environment and empowering women, staying true to the dream of former Corazon Aquino of allowing the poor to gain back their freedom through financial independence.

"Through R2R, we help our R2R Nanays earn more and get their independence in their own right," said Aquino.

"It may not be as exciting as the usual people power but its effect is more rooted and more long term. Projects like the Eastwood Mall Enviro Chic Bag are supportive of these efforts. Each bag bought, doesn't only help the projects of the Benigno S. Aquino Foundation, it helps each of the nanays that were involved in the making bag," Aquino Added

"Tita Cory, especially in the recent years, had been an advocate of micro finance and micro entrepreneurship. And in many ways, our work in R2R, is full supportive of this advocacy," said Aquino.

PinoyME was founded by the late President Aquino during the last years of her life. This non-profit and non-stock organization focuses on making capital available for micro enterprises, such as R2R. The foundation gives the poor means to become self-sufficient to be financially independent.

Proceeds of from the sale of the Eastwood Mall Enviro Chic Bag Corazon Aquino Edition will go to the Benigno S. Aquino Foundation. Bags will be sold at six hundred pesos Phph 600 each at the Enviro-Chic bag booth at the second floor of Eastwood Mall, Eastwood City, Quezon City. All parts of the bag - from the canvass, to the macrame handle, to the wooden insignia - were all made from recycled materials, reinvented to create a fashionable pro-Earth statement.

The Eastwood Mall Enviro Chic Bag Cory Aquino Edition is launched - September 4. The Last Journey of Ninoy, a docu-drama that chronicles the last few days of Benigno S. Aquino Jr. will be also shown at the Eastwood Ultra 7 cinema at after the launch, at 6pm, for the special guests of IAMNINOY foundation.

For ticket inquiries, please call Eastwood Mall Concierge at 709-1893

NEWSFLASH: The first 100 pieces of the Eastwood Mall Enviro Chic Bag by Rajo Laurel Cory Edition were sold out on the first day of selling.

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