Course 3 available until July 31 - Ecommerce Analytics: From Data to Decisions

This course will help ecommerce business to make decisions based on Google Analytics data. Topics include how to interpret reports and take action on several issues like conversions, sales, user behavior, etc.

If you’re new to analytics, we recommend completing the Digital Analytics Fundamentals before getting started.

google analytics

Deadline to earn a course certificate is on July 31, 2014.

The course outline:
Course Overview
Using the measurement plan
Reporting vs Analysis
Analysis preparation

Traffic Source Analysis
Multi-channel Analysis
Customer Profile Analysis
Summary and Takeaways

Enhanced Ecommerce overview
On-site merchandising analysis
Shopping behavior Analysis
Checkout Analysis
Summary and Takeaways

Link to the course page:


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