Flourish Pilipinas - Country's ambassador for flour-based delicacies

Love to invent delicacies at home? Everyone who has passion in creating Filipino-based delicacies is invited to join this search for creating mouth-watering, unique and never been tasted delicacies. Mechanics are posted on their official website and here are the photos taken during the event launch held at Crowne Plaza in Ortigas.




Press Release

Manila, Philippines – March 13, 2013 – Food conglomerate Universal Robina Corporation- Flour Division and the Department of Tourism’s Tourism Promotions Board prove once again that when government and the private sector collaborate, great
things can happen!

With the recent signing of a Memorandum of Agreement (MOA) supporting food tourism, both parties have formally launched Flourish Pilipinas, a campaign that recognizes and celebrates Filipino flour- based delicacies either through time-tested
traditions or bold innovations.

Flourish Pilipinas encourages chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students, and other food professionals to integrate locally available ingredients to their flour-based products such as: Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake, Durian Raisin Cookies and other mouth-watering delicacies.

Supported by Bakewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine, this

campaign has two major projects: the Baking Competition and the Baking Academy:


A nationwide baking competition with three main categories will be conducted:
The Professional Categories that are open to professional pastry chefs, bakery and bakeshop owners and pastry instructors include:

Globe Award– For Recipes using hard flour (URC’s Globe or Blend 100 Flour)
Sampaguita Award - For Recipes using soft flour (URC’s Sampaguita Flour)

The Student Category is open to students enrolled in courses for hotel and restaurant
management, food technology or the culinary and pastry arts.

Daisy Award - For Recipes using cake flour (URC’s Daisy Flour)
How to Join The Contest

Contestants must fill out an entry form which can be accessed through the recipe
contest tab in the URC Flour/Flourish Pilipinas Facebook Page. It can also be
downloaded from the URC Website.
Entries can be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla
Andrea at operations@dtc.com.ph
All entries submitted will automatically become the property of Universal Robina Flour

Deadline for submission of entries are as follows:
For GMA and Luzon – April 30, 2013
For Cebu and Davao – May 31, 2013
Baking Competition Finals
Should a contestant’s entry be chosen as a finalist –entry, he or she must agree to
participate in a bake-off in the following areas:
GMA - June 15
Baguio – July 6
Cebu - July 27
Davao - August 10

Winners shall each receive P10,000 in cash, Kitchen Aid Mixers and other prizes from

Winning entries will be featured in a 2014 URC Calendar.

A nationwide baking academy will also be conducted among selected bakery owners,
pastry chefs and students in the following areas:
GMA - June 15
Baguio – July 6
Cebu - July 27
Davao - August 10

These academies will feature exciting lectures and demos from top pastry chefs on the latest baking trends and innovations.

For more information, interested parties may visit the Flourish Pilipinas Fan Page or email Kayla Andrea at operations@dtc.com.ph or call Kayla at (02) 892 -58-42 / (02) 813-49-30 or text 0916-483-8333


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