Imagination, makes great things come to life


Sam in the "I Imagine Awarding"

All big things and the realization of dreams start with imagination. It never fails to awaken our passions in achieving our goals. It lives with every endeavor, however big or small. Brimming with energy, full of fresh ideas and outpouring with spirited courage, the youth of today is the epitome of a bright and promising future – a shared vision that Samsung wants to help realize.

With its “I Imagine” campaign, Samsung in partnership with Folded and Hung circled-in on the young generation’s passions, concerns and outlooks. Encouraging the Filipino youth to speak-up and voice-out their opinions, thoughts, feelings and ideas, the Samsung I Imagine Shout-out Making Contest was done online where over 10,000 entries from students aged 15 to 25 registered and posted their shout-outs about three categories: Talk, Play, and Love. Talk, for shout-outs that express emotions, ideas, thoughts, dreams, hopes and ambitions; Play, for shout-outs that express how life is experienced through love of music, sports, fashion and the arts; and, Love, for shout-outs that express how bonds are formed with family and friends through shared interests and passions. They were also able to able to give their two thumbs up and vote for their favorite shout-outs.

Winners of the contest earned bragging rights as their shout-outs were printed in cool and hip Folded and Hung hoodies. On TALK, Isabella Martinez from University of Sto. Tomas (UST) won with her shout-out, “I imagine and I will make it happen.” On PLAY, Guillermo II Francisco also from University of Sto. Tomas (UST) won with his shout-out “I Imagine our generation united in one beat.” Lastly, on LOVE, Phili Jacinth Dayupay from Rizal Technology University bagged the prize with his shout-out “I Imagine total peace in 3, 2, 1”.

The I Imagine hoodies were then made available in Folded and Hung stores in Mall of Asia, Robinson’s Place Galleria, Unimart, SM San Lazaro, Southmall, Market Market, Shangri-La Plaza, Robinson’s Place Ermita, SM Megamall, Trinoma, Glorietta 2, Eastwood Mall, SM North The Block, and Alabang Town Center.

Proceeds from the sales of the I Imagine hoodies amounting to five hundred thousand pesos,will today be donated for the causes of Samsung Hope which sends underprivileged children back to school and World Vision, one of the largest relief and development organizations in the world. Gracing the turnover event is one of the hottest actors in showbiz, Sam Milby. Co-endorser of Samsung and Folded and Hung and spokesperson for the Department of Education, Sam shares in the vision of both companies for a better future for children by providing them quality education.

Giving back to the society is the perfect end to the I Imagine campaign. A brighter future for everyone is the call of the youth and Samsung, along with Sam Milby, supports just that. Visit www.samsung.com/ph for more information.

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