It’s Time! to protect your dreams


It’s Time! to protect your dreams

Providing a secure and stable future for our loved ones is always in the minds of Filipinos. Fortunately, the resilience of Filipinos makes them adjust to whatever life throws their way. Fresh from the recent elections, we see this optimism again in many who are hopeful that everything will get better and that we can look forward to a brighter future.

One with the nation in this hope for a brighter future is Sun Life Financial.  Last year, Sun Life Financial launched the first financial literacy advocacy of its kind called It’s Time!.  It’s Time! is Sun Life’s advocacy designed to improve the financial literacy and preparedness of Filipinos. Today, It’s Time! celebrates its first anniversary and  in just one year, the advocacy has compelled many new advocates to take action and assume a more active role when it comes to planning for their financial needs.

Since the advocacy was launched, Sun Life has brought together more advocates sharing inspiring stories of how their lives have changed and have gotten better. This roster of advocates include celebrities such as Pia Magalona, Bam Aquino, James Yap and Baby James Yap.

For example, the personal experience of surviving the loss of a husband, which Pia Magalona shared, has shown us the benefits of having a life insurance policy. Bam Aquino, on the other hand, shared the importance of starting the habit of investing early and regularly. Meanwhile, the father and son team of James and Baby James highlighted the importance of planning for one’s retirement.

“The celebrity status of these advocates has attracted more attention to Sun Life’s advocacy. In the past year, we have received very good feedback from the market and we have signed up more advocates who are now more conscious about their need for proper financial planning.  We have also been successful in spreading the advocacy through on the ground activation via nationwide mall tours in the provinces and our online initiatives, “ Chief Strategic Marketing Officer Greg Martin shares.

With over 6,000 Facebook enthusiasts and counting, we have also received favourable and positive blogs about how It’s Time has helped professionals and people of all ages understand the importance of planning early for their future. All these advocates have responded to the message that financial protection and preparedness via insurance and investments are necessary because, quite simply, life holds no guarantees.

Martin expounds, “While we have gone so far with our advocacy, we acknowledge that we still have a long way to go.  A majority of Filipinos still remain unsecured for their financial future.  But recently, we are to now have the support of another celebrity advocate who had committed his help to our cause and this is in the person of Piolo Pascual,”

Piolo Pascual is known as a man with a great passion for pursuing his dreams.  No longer just an awarded actor, he has ventured into producing, photography, charity work, running and singing.  It seems he can go as far as his dreams will take him. Yet, he also knows the importance of protecting his dreams from uncertainties or for whatever challenges the future holds. This is why it was fitting for him to be the latest spokesperson for Sun Life’s It’s Time campaign, specially on the lesson of proper financial planning in order to protect one’s dreams.

Piolo himself believes that Sun Life is the best partner he has in ensuring his financial preparedness.  “I trust Sun Life because Sun Life has been in the Philippines for 115 years and it has fulfilled its commitment to its clients throughout this time. The It’s Time advocacy is such a noble initiative, one that can help millions of Filipinos fulfill their dreams. This makes me proud to be part of the Sun Life family and their advocacy”, shares Piolo.

Aware that life can throw unexpected surprises, Piolo is confident that he can cushion himself from life’s uncertainties. The shy boy whose attention was drawn to the stage for acting in his younger days has now evolved to the confident personality that he is.

Relying on his fame is something that he will not leave to chance. “Since life offers no guarantees, we must always protect our dreams from uncertainties, “explains Pascual. It is never too early to aspire for great things and never too late to protect your dreams, not only for yourself but also for your loved ones. It’s Time,” shares Pascual.

Sun Life takes to heart its intent of spreading the message about financial security and saving up for the future. To do this, the company will launch another wave of advertisements on via a multi-media platform beginning this month, promoting It’s Time! and the financial lessons that it espouses.

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About Sun Life Financial

Sun Life Financial (SLF) is an international leader in protection and wealth management with key operations in Canada, US, UK, Hong Kong, Japan, Indonesia, India, China, Bermuda, and the Philippines.

Using the ticker symbol “SLF,” Sun Life Financial Inc. trades on the Toronto (TSX). New York Stock (NYSE) and Philippine Stock Exchanges.

In the Philippines, SLF is in the business of life insurance, mutual funds, pension and education plans, represented by the following 3 entities:

Sun Life of Canada (Philippines), Inc. pioneered life insurance in the Philippines in 1895. Today, Sun Life of Canada (Philippines), Inc., is one of the largest and most trusted insurers in the country with almost a half a million policies in force and is boosted by the strength and stability of Sun Life Financial shares in the Philippine Stock Exchange.

Sun Life Asset Management Company, Inc. (SLAMCI) is the fund manager and principal distributor of the biggest family of mutual funds in the Philippines, the Sun Life Prosperity Funds.

It also boasts of being the first in its field to put in place the accounting system needed to adequately comply with the standards set by the International Accounting Standards (IAS).

Serving as the company’s wealth management arm, SLAMCI benefits from the expertise of its mother company’s close association with MFS Investment Management – the inventor of mutual funds in the US.

Sun Life Financial Plans, Inc. (SLFPI) is the second wholly-owned subsidiary of SLOCPI and the sole distributor of its pension and education plans.

SLFPI holds the distinction of being the only pre-need company that offers participating, education and pension plans.

For 115 years now, SLF-Philippines continues to be a proud and trusted partner of the Filipino in his journey to financial freedom.

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