Google Analytics: Not Provided, Explained

When you logged in to your Google Analytics and checked on your data, you will always see this - "Not Provided" under Organic Search Traffic. So, are we losing so much data?

Google counts the visit to organic search, definitely you will know if you have searched for a particular keyword without logging in to your Google Account.


I know you will freak out if this is your first time to visit your Google Analytics account. My recommendation is to also visit your Google Webmaster Tools Data and compare the search terms you have for your site for the last 90 days.

Or, custom filter the word "Not Provided" and allow only to see a different results using a separate Google Analytics Profile
How To Turn (Not Provided) Into Useful, Actionable Data
http://searchengineland.com/turning-not-provided-into-useful-actionable-data-135800

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