STEEL MAKES A STATEMENT - It Happens When Stainless Steel Meets Style

Find out why you should have buy EMO's stainless steel jewelry.


Unique - Design - Quality.
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Press Release

MAKATI CITY (Philippines) – Fashion has always taken bold new steps. New materials combine with new designs to create new trends. New trends bring new statements. And new statements become new fashion.

In a world where gold and silver are the preferred materials, fashion has taken another bold step, taking the highest grade stainless steel and transforming these to works of art. And at the forefront of this trend in the Philippines is EMO, Steel + Style.

“EMO built its reputation on quality and fashion. Our creations rightfully fall into the same category as jewelry, in the same league as gold and silver,” emphasizes young entrepreneur Sidney Ang.

“The advantage of EMO, is we provide authentic jewelry minus the irritating effects on the skin of some people, or the debilitating effects on the wallet. You get the look you want for less, a lot less. And truth be told, once you’re wearing it, 999 out of 1000 will know the difference,” jests Sidney.

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Fashion trends worldwide have included stainless steel jewelry in its style portfolio mainly for its aesthetics and then its practicality.
The online fashion magazine “Accessories” points to the fact that alternative materials to precious metals have gained popularity, not only because of price but more because of the artistry that can go into such jewelry. “This is not costume jewelry,” the magazine mentions, but “real fashion pieces.” The magazine also pointed to stainless steel as the most acceptable of the alternative metals.
Fashion pundits do not frown on top-grade stainless steel jewelry. In fact, as more people discover the benefits of stainless steel jewelry, more people begin to purchase it. However experts warn of many stainless steel jewelry using lower grade materials and craftsmanship because these are prone to discoloration, scratching and metal fatigue.

Sidney points to 4 major advantages of EMO’s stainless steel jewelry. First advantage is VERSATILITY -- “it can be used in casual or formal events and even the trained eye will have to take a second look.”

Second is STRENGTH. Stainless steel outperforms either gold or silver. It was created to be a naturally hardy alloy which means it can handle a lot of wear and tear. This means that in the course of constantly wearing jewelry like rings, bracelets and watch straps, stainless steel will last longer than its gold or silver counterparts

Third is its DURABILITY. While gold and silver are both stunning materials these also stain very easily. The maintenance alone for these precious metals is a big disadvantage as they smudge or stain easily. Moreover the malleability of gold or silver makes it prone to breakage. “The high grade stainless steel that goes into EMO Steel + Style does not require meticulous care.”

But the most unique characteristic of EMO Steel + Style is DESIGN & QUALITY DNA.

“We design and craft our pieces setting trends rather than following it.” Sidney proudly emphasizes. “Our pieces are crafted from our own designs by a team of using the same technology used in making alloy engine blocks,” says Sidney who is well-known for his car tuning skills. “My involvement in the metallurgy of cars gives me a clear picture of what quality craftsmanship is, and I make sure the same quality is found in my pieces.”

To experience this design and quality DNA of EMO Steel + Style, check out www.emo.ph or visit any one of their 9 boutiques and kiosks in Cash & Carry, Festival Mall, SM North EDSA, SM Megamall Kiosk, SM Fairview Kiosk, SM Mall of Asia, SM Pasig Hypermart and SM Fairview Boutique.

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