Hello Smile: Cervical Cancer Prevention and Awareness Project


"For smiles of you and your loved ones"

The Hellosmile project is a campaign awarness and prevention of cervical cancer. It was launched in cooperation with the Human Conscious: Love, Life, Join Hearts campaign which started in 2005 by Tokyo FM (a Japanese radio station)
The campaign's main visual depicts an extremely rare profile view of Hello Kitty's face, expressing the design concept 'looking towards a bright future'!

The United Nations Population Fund (UNFPA) and Hello Kitty will be at Sanrio Times Square on Thursday May 10 from 6 - 8pm to celebrate the Hellosmile Campaign - raising awareness for cervical cancer prevention worldwide!

Details here
http://www.tfm.co.jp/hellosmile/english/

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