The Biggest Online Shopping Party at

I love Shopping! And for the second time, I've tried online shopping at Multiply during its Shopping Party held at White Space in Makati last week. Known as the country's largest online shopping destination, Multiply celebrated its latest Philippines milestone reaching 100,000 mark.

I am so excited to experience another virtual shopping experience. Multiply showcased variety of products from fashion, accessories, gadgets and many more. Hosted by Bianca Valerio, the highlight of the event was to introduced the newly improved Multiply Marketplace for the consumers to easily search for the items they would like to purchase online. Also, new enhancements was made for you to make online shopping easier, more secure and fun.

“The Philippines is home to the biggest community of Multiply. Our six million loyal digital sellers, Multipreneurs and virtual shoppers are why we are in the Philippines and we have given them a richer, more convenient shopping experience," said Jack Madrid, Country Manager of Multiply Philippines. “We wanted to provide our Filipino community the best shopping experience that only Multiply can bring and this is our way of thanking everyone for helping us successfully evolve into a fully functioning e-commerce site earlier this year.”

Staying true to its identity as a digital innovator, the event also mashed-up on-line activities to on-ground efforts as Multiply was first to bring in to the country the Radio Frequency Identification (RFID) technology that allowed guests to share and connect their real-world experiences in the event to their digital lives in Facebook. The technology provided them with the opportunity them to “Like” the items at the party just by tapping these cards at the terminals where the items are showcased.

Keeping the party vibe alive were performances from top local act, Techy Romantics while DJ Mars Miranda provided tunes all night long.  The event was co-presented by Sun Cellular and supported by Banco De Oro. Other sponsors were Tanduay, Kitchen Webb, Arizona Beverage Co., Dell, Lenovo, Villman Computers Philippines, Astroplus, My|Phone and David’s Salon for the models’ hair and make-up.


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