A TRAILBLAZER at Philippine Fashion Week

Country's leading casual clothing brands, Penshoppe brings you a new breed of style - TRAILBLAZER. This year's theme at Penshoppe Holiday 2011 runway event. Spiced up with the hottest collection, a traditional way of wearing clothes and our favorite pair of jeans. From daytime to nightime, a new combination of jeans was born. Glittery, sparkled and fancy-rock designs bringing the best casual fashion to date.

A TRAILBLAZER at Philippine Fashion Week

FOR IMMEDIATE RELEASE - Sprucing up wardrobe staples is something you can count on PENSHOPPE merchandise to deliver season after season. Perish the thought that there’s nothing new about putting on a pair of jeans and shirt as PENSHOPPE continues to consistently be a step ahead in glamming up classic separates. PENSHOPPE’s Holiday 2011 collection ups the ante with the latest jeans as its pièce de
résistance. “We are highlighting the basics, and reinterpreting classic silhouettes,” says designer and stylist Raoul Ramirez, who has put together myriad ensembles for the highly anticipated show.

Not one to settle for dullsville, PENSHOPPE drives for the rock‘n’roll vibe. Feverishly consistent with the brand’s appeal, the new jeans are embellished with hardware — grommets, studs, and rivets — while the shirts are sprinkled with glitter and sparkle. With just a fancy blazer thrown in, daywear rocks to party-hardy into the night. The collection is, likewise, peppered with dresses, jackets, skirts, and slacks that bring glam back to life! In shades of dusty gray, wicked black, and buff beige, they can be jigsawed for an imaginative, and thought-provoking ensemble. Utilizing fabrics such as flat knit, jersey, and cotton — PENSHOPPE’s latest togs intersperse form and function across climates, and for whatever purpose.

The prints and graphics on the cushy dresses are edgier, and slipping into a pair of highshine boots would make this look rock. If, however, dresses just don’t grab you, a structured coat over a pair of shorts gives that casual yet chic air, or go punk in a leather motorcycle jacket and waxed jeans pairing. Your mood. Your choice! For those keen on wearing brights, color-blocking is an option too with vivid tones of wine red, mustard, turquoise, and green. As Ramirez puts it, “It’s all just a matter of how you dress up your basics.” From simple white tees to waxed dark denim, PENSHOPPE has the bases covered.

First up, grunge with athletic inclinations weave a new spin on sportswear. A slouchy tank and roomy pants, along with a play on the classic shirt and sleek bottoms would spell out an unusual twist. If frill and glitz are for you, then streamlined and lightweight lustrous blazers to fierce leather creations are there to layer your basics with. Then, there’s the necessary band jacket — the genre’s sine qua non makes a welcome appearance this season. “The band My Chemical Romance pops to mind when you see the outfits,” notes Ramirez. As bold shoulders and unusual adornments are incorporated into this piece, it will light up your separates in no time. There’s always that dash of appeal on a man in uniform, right?

PENSHOPPE brushes on a gothic fascination too — leg-skimming bottoms and au courant pieces that bring you bold satisfaction — in black, naturally. As the brand continues to churn fashion-forward apparel that its staunch followers can easily relate to, the new collection is bound to get style savants and fashion ingénues in a frenzy.

Gaze onward, and rock on.

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