iButterfly Easter in Cyberzone


The iButterfly, an Augmented Reality Application based technology, that will be first introduced by SM Supermalls in the Philippines will be officially launched on April 8, 2012 across all Cyberzone branches. It will be the start of SM cyberzone’s exciting summer campaign.

To give you an overview, the iButterfly is a fun and entertaining mobile information and couponing platform that tasks its users with catching augmented reality butterflies , each representing one or more coupons. It was previously created by Japan's Mobile Art Lab and has been successfully launched in Japan, Hongkong, Indonesia, and Singapore.

The iButterfly uses 3 technologies: Augmented Reality for seeing butterflies in the real world, Motion Sensors for catching butterflies using a phone and Global Positioning System (GPS) for finding butterflies at a location. It is definitely a unique and engaging way to enjoy promos and discounts with your tablet and smartphone with the Android platform, and IOS on Easter.
To join the Easter iButterfly Hunt, just follow these easy steps:

• DOWNLOAD- Using your gadget simply connect to the internet via data connection or
Wi-Fi and go to the App store (for iOS) or Google Play (for Android). Download and save
the iButtefly application.

CATCH- While connected, access the iButterfly application and start catching augmented
virtual butterflies.

• REDEEM- Claim your free items by merely following the instructions as seen on the
iButterfly and present it to the participating Cyberzone stores.
It will definitely be an Easter to remember at SM Cyberzone where promos and discounts will fly around the malls. For more information please visit our website: www.smcyberzone.com and Facebook: http://www.facebook.com/smcyberzone



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